Streamlines marketing promotion planning by automating task distribution, ensuring clear communication and timely execution.
Initially, the company faced significant challenges with unstructured communication and unclear responsibilities in marketing promotions. Tasks like creating newsletters and banners were often brought up spontaneously, leading to confusion and duplicated efforts. This lack of structure resulted in missed or rushed deadlines, as there was no formal approval process to ensure assets were reviewed before going live. Consequently, these inefficiencies impacted business operations by increasing the risk of errors and reducing overall productivity.
The automation solution involved creating an Airtable-based system for marketing promotions. This system automates the assignment of tasks based on predefined roles, ensuring that each task is tracked with clear deadlines. The automation calculates lead times to prevent last-minute rushes and integrates an approval and revision loop, requiring supervisors to review and approve work before it goes live. This ensures quality and consistency across all marketing materials. The system also lays the groundwork for future enhancements, such as automatic asset submission, further reducing manual work and allowing teams to focus on content quality.
This automation transformed marketing promotions from a chaotic, unstructured process to a streamlined, efficient workflow. With clear task distribution, automated deadlines, and an approval system, marketing execution is now faster, more organized, and more scalable. Future process optimizations will further enhance efficiency and quality, reducing manual work while ensuring top-tier marketing execution.