Automates credit checks at checkout, notifying customers of payment issues instantly, and provides a seamless alternative payment method selection process.
Before automation, the third-party billing company lacked a direct Shopify payment method, leading to a custom workaround where credit checks occurred after order placement. This resulted in customer confusion as they believed their orders were successfully placed, only to receive later emails requiring upfront payment. This process increased customer support inquiries and decreased order completion rates due to the unclear payment process.
The automation integrates Shopify's API to conduct instant credit checks at checkout. Customers receive immediate, friendly notifications if their credit check is negative, with a direct link to a draft order where they can select an alternative payment method. This process eliminates confusion and streamlines the payment process, reducing friction and improving user experience.
This automation project effectively addresses key pain points in the Shopify payment process, leading to increased order completion rates and improved customer satisfaction. By providing instant feedback and a seamless payment method selection, the automation reduces customer support workload and enhances overall operational efficiency. The structured before-and-after metrics clearly demonstrate the significant improvements achieved through this automation.